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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Design of Marketing Plan
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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Design of Bed for Anesthesiology and Resuscitation Hospital Department
Andrášová, Lenka ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
The thesis focuses on analysis and design of a special hospital bed designed for the department of anesthesiology and resuscitation. The design was based on the rules set by the ČSN EN 60601-2-52 norm. The bed is adjusted for the use at the department of anesthesiology and resuscitation not only with its look but also with its functions. The design emphasizes the ergonomics of the bed, safety and the needs of the patient as well as of the staff and also an easy maintenance of the bed. Some of the main innovative elements are: basal stimulation system placed directly in the bed, used colors, more infusion-rack holders or a headboard fixed to the construction of the bed if not needed. The bed was designed especially to provide more comfort to the patient.
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The Implementation of Information Security in Healthcare Organization
Procingerová, Lucie ; Svačina, Lukáš (referee) ; Sedlák, Petr (advisor)
This Master‘s thesis is based on knowledge of information security and its management. The thesis is divided into two parts. The first part provides the theoretical background, definitions and terminology according to the information security management and it is based on concepts from standard ISO 27000 series. The second part aims to analysis of a selected company. Following to this analysis proposal of implementation of information security management system and security guide is drawn up. This guide contains recommendations for ICT security management and advices in field of personal and physical security in company.
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The Role of Video Games in Health Care and Medical Training
Gálíková, Markéta ; Langerová, Petra (referee) ; Šedrlová, Magdalena (advisor)
Tato bakalářská práce se zabývá možným využitím počítačových her a technologiemi s nimi spojených v rámci medicínského vzdělávání a zdravotní péči. Veřejnost často vnímá videohry jako ztrátu času, nebo je využívají pouze pro zábavu. Cílem této práce je proto prokázat jejich využitelnost a pozitivní vliv na již zmínění medicínský vzdělání a zdravotní péči. První část práce pojednává o vlivu her na vzdělávání studentů medicíny, lékařů i pacientů a zároveň jej kriticky analyzuje. Druhá část je zaměřena na využití her ve zdravotní péči, jako je například terapie dětí s autismem nebo dětskou mozkovou obrnou, dále jako možnost redukování bolesti, či způsob objevování nových biochemických látek a struktur. Záměrem práce je zabývat se nejen počítačovými hrami, ale také s nimi spojenými technologiemi jako je virtuální a rozšířená realita, které ještě násobí zkušenosti získané v medicínském vzdělání.
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Project Risk Management
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Doskočil, Radek (advisor)
Master´s thesis describes the process of project management in case of project of realization marketing launch of JOBST® brand in the medical field. The first part deals with the basics of project management, risk analysis, risk management and marketing. The second part focuses on the analysis of the current state of the company and market of medical products. The third part includes the project for the launch of JOBST® brand to the market and its support of risk management.
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Long - Term care
Filipová, Kateřina ; Richter Adamson, Kristina (referee) ; Mléčka, Jan (advisor)
What is LDN? Where is? How did it come about? This is how architecture can affect him. Even though it's not a common topic to talk about. It is important to focus on it and because even though it doesn't concern us now, it could. The work is about helping people get back on their feet. It is about showing how the environment and the location of the building itself can have a big impact on people. Currently, LDN centers are most often located as part of a hospital. But the ward itself is no different from the hospital. The space for healing should move towards life. And not on the edge of the hospital. He should try to reintegrate. Give people a reason to fight and show them what they are fighting. Involve them, those who can provide a program in which they could participate, but also those who can no longer. Give them space where they can go and connect them with health. To be constantly part of the action. During the work on this project, a design of LDN was created in Žďár nad Sázavou, which is located in a public building together with the rehabilitation center. It works on a system that tries to reintegrate patients. And make it easier for them to recover.
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Form Processing Platform for Medical Facilities
Šustek, Pavel ; Herout, Adam (referee) ; Szőke, Igor (advisor)
The aim of this thesis is to develop a system for automation and simplification of paper forms processing in cooperation with gerontological facility. The solution is an SaaS system, that provides tools to design paper and digital forms, managing them, fill them online or print it on paper and then automatically process scanned documents via OCR algorithm. It also provides a simple cloud storage and the integration with complex form and survey database Redcap. It is very important to design a user friendly interface and to perform a set of thorough tests with feedback from medical facility. Fundamental used technologies are ASP.NET (MVC) and C\#, Javascript, HTML5, CSS3 and MSSQL. The output of this work should lay the foundations to an ongoing startup.
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Možnosti flexibilních forem práce v HR managementu
Jirátková, Martina
Jirátková, M. Possibilities of Flexible Forms of Work in HR Management. Diploma thesis. Brno: Mendel University, 2024. This master's thesis explores the possibilities of flexible forms of work in the field of healthcare. It includes a literature review focused on flexible forms of work, human resource management, the labour market, digitization, and the impact of the COVID-19 pandemic on human resource management. The study conducted quantitative research in the form of a questionnaire and qualitative research through semistructured interviews with representatives of selected organizations responsible for human resource management. The findings of both inquiries were appropriately analysed, leading to the formulation of relevant recommendations.
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